The design and development of new products and technologies is one of the most complex initiatives an organization can take when new ideas migrate from the idea of feasibility, development and scale-up, and finally to commercialization. The Stage Gate process is a proven and proven way to guide an organization through these merciifications. However, even the best performing companies recognize that this is only a part, although a critical part of their internal innovation capacity. The stage-gate process cannot be isolated from other critical innovation capabilities. Instead, the best interpreters have also taken steps to ensure that their innovation strategy, portfolio management and culture are coordinated and integrated into their internship-gate process. (See Figure 3) Robert G. Cooper`s walk-in® method is an approach that can be used to make the product development process more efficient. From the idea to the launch of the product, it is a plan for managing the new production process. In the case of a series of pre-defined phases or phases, each of these phases includes a series of inter-functional and parallel activities that must be completed before obtaining management approval to proceed to the next stage of product development. The entry point at each step is a door. The toll booth has not been approved and the details of the scorecard should reflect this. Under these conditions, the project is also stopped.
Each scorecard contains all the information needed to make an informed decision at each toll booth. In the typical stage-gate model, there are 5 levels, in addition to a robust frontal scene or Idea. The traditional process of the phase door consists of five phases with four doors. The phases are: One of the problems of the phase door process is the potential of structural organization to disrupt creativity and innovation, as over-structured processes can reduce the importance of creativity and hinder the largely iterative innovation process. [Citation required] Unlike the other two testing activities, market testing is considered optional. [Citation required] A solid marketing and launch plan, as well as confidence in the product`s sales capacity, helps inform key decision makers of the test and validation door. If there are uncertainties in marketing or start-up plans, there are two options to consider. First, a simulated market test can be conducted, in which customers are exposed to new products in an advertising and purchasing situation. The objective of this test is to obtain an early revenue forecast and to make the necessary adjustments to the marketing plan. The second test includes test sales and is conducted through channels, regions or demographic consumers.
[Citation required] All gated processes work on the assumption that a [Tor] completes each phase or phase of the project. The mechanics required to process the verification process require a new type of document. Note that Gates are not just project verification points, status reports or information updates. Rather, they are difficult decision-making meetings where critical decisions about projects are made. Thus, doors become quality control points in the process, which will ensure that you do the right projects and also projects properly. The product launch is the highlight of the product that has passed through all previous portals. The manufacturer must develop a marketing strategy to generate customer demand for the product.